Robert Half

Product Marketing Manager

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Job Description

Ref ID: 03553836

Classification: Marketing Analyst

Compensation: $20.59 to $23.84 hourly

The Creative Group has a client looking for a Product Marketing Manager! This is a 6 month consulting assignment with high potential to go full time. You will work remotely for the time being, then eventually work onsite in King of Prussia, PA when it’s safe to return to the office. You will be responsible for the marketing activities, unified communications, call center and related communications products. You will provide the market and competitive knowledge around these products, craft the messaging and positioning for the services and conceive and develop innovative marketing programs that drive their demand.

Excellent writing skills, attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role you will also be the expert in the services’ buyers, how they buy, buying criteria and will transfer that knowledge to the sales channel.

Responsibilities include, but are not limited to:
– Market Analysis
– Market research
– Market positioning
– Market issues
– Market sizing
– Competitive analysis
– Develop and update user personas
– Program Strategy
– Marketing Plan
– Lead generation
– Product launch plans
– Content creation
– Qualitative Analysis
– Sales & marketing metrics

Qualifications:
-3- 5 years of experience in product marketing, demand generation, marketing communications
-1-3 years marketing hosted communications or related services preferred
-Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
-Business analysis and competitive analysis experience
-Go-to-market development plan capabilities – including successful launch planning, positioning, and execution
-Demonstrated results in improving sales pipeline/funnel close ratios
-Understanding of marketing automation systems, Marketo and Salesforce.com
-Strong interpersonal skills; ability to influence others without formal authority
-Excellent written and oral communications skills
-Strong organizational skills and ability to meet deadlines in a fast-paced environment
-Bachelor’s Degree required

Job Requirements:
If you’re available, commutable and meet these qualifications please apply with your updated resume to be considered!

The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities – fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.

From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE’s “Most Admired Companies” list every year since 1998.

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Contact your local TCG office at or visit to apply for this job now or find out more about other job opportunities.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Job Summary

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Wayne, Pennsylvania Location
Permanent Job Type
Robert Half