Kforce Technology

Product Manager, Analytics and Tagging

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Job Description

RESPONSIBILITIES:

Kforce has a client that is seeking a Product Manager, Analytics and Tagging in San Francisco, CA. Responsibilities:

  • Develop business requirements and detailed JIRA user stories related to analytics and tracking of website features and functionality
  • Work as part of the analytics and tagging scrum team, and participate in Agile activities and meetings (standups, grooming, planning)
  • Augment, support, and troubleshoot feeds to and from Adobe Analytics platform
  • Work closely with cross-functional partners on feed configuration requirements and deployment needs
  • Support administration of the Adobe Analytics toolset, including variable allocation and configuration, data classifications, and user administration
  • Assist with post-release validations and auditing of tags and reports for stability
  • Create and run validation dashboards for critical releases
  • Configure and monitor alerts for breakage
  • Triage, research, and document tracking bugs in Confluence as needed
  • Support QA automation initiatives and build related roadmap to expand automation coverage
  • Consult with product management, marketing, product analytics, and business teams on analytics and tagging, as needed
  • Assist with initiatives related to improving the analytics foundation and related toolsets
  • Coordinate with marketing stakeholders and vendors on requirements clarifications and deployment of vendor pixels
  • Join vendor calls and coordinate support and troubleshooting related to analytics toolsets
  • Document tracking initiatives and tagging behavior in Confluence to facilitate understanding and usage by cross-functional teams
  • Support ad hoc questions from analytics and reporting stakeholders regarding performance reporting, variable logic, or tagging coverage

Job Requirements:

REQUIREMENTS:

  • 3+ years of Product Management experience in technology organizations
  • 3+ years of experience with Adobe Analytics toolset, including working on tracking requirements and coordinating tagging implementation
  • Experience with Agile methodologies, and with JIRA and Confluence toolsets
  • Full gamut of PDM duties within agile environment
  • Maintain a product roadmap, create a presentations, lead meetings
  • Work with UX designers & creative (how do they work with UX to communicate their story), engineering teams, working closely with the analytics team to support the idea with data, working with front end team to get the ideas to life
  • Ideate, know how to use Jira, work with development teams to get their user stories through the queue, etc.
  • Strong stakeholder management, etc.
  • Advanced knowledge in web analytics data fundamentals and website measurement strategy
  • Experience with or exposure to a tag management system and digital data layer as foundational pieces to an analytics program
  • Strong analytical skills with the ability to use data and metrics to back up recommendations and drive actions
  • You care about the quality of your work and that is evident in all that you do
  • Strong drive towards execution; can-do type of person and willingness to roll up one’s sleeves to get the job done
  • Strong interpersonal skills and demonstrated ability to work with various teams across the organization
  • Motivated to learn, high energy level, etc.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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Job Summary

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San Francisco, California Location
Permanent Job Type
Kforce Technology