Marketing Manager, Employer Brand – Recruiting Engine

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Job Description

DESCRIPTIONThe Recruiting Engine Team is reinventing how we recruit at Amazon. Recruiting the right candidates across all of Amazon is critical to our ability to innovate and build on behalf of customers. As the search for talent becomes more competitive, we are bringing together recruiting, science, tech, programs, and process teams to find and hire candidates who raise the bar more quickly and efficiently.The Recruiting Engine talent acquisition team is seeking a forward-thinking Marketing Manager, Employer Brand who will join a team of employer brand marketers responsible for attracting and engaging top talent around the world. This person will develop and implement marketing strategies & programs to acquire candidates across digital and social platforms in the US and in key international hiring markets. This person is also responsible for driving recruiter and hiring leader engagement for the existing candidate brand.The Marketing Manager role requires a passion for digital media and an intense curiosity about the future of how job seekers look for their next career. The ideal candidate must be able to guide indirect/matrixed resources. This person must also possess the aptitude to analyze and present break-through analytics on program performance.Key Responsibilities- In partnership with key internal stakeholders, manage and evolve Recruiting Engine’s recruitment marketing strategy to support segmentation efforts across priority target groups in key geographies and candidate groups.- Work with other employer brand practitioners and a creative support to successfully create unique, scalable marketing tools and assets that will improve recruiter efficiency and enable more effective targeting and conversion of passive candidates.- Uncover insights that help optimize candidate communication and the digital content strategy by using candidate research and performance metrics.- Work closely with PR and other internal teams to bring employee stories to life for external candidates.- Prioritize opportunities to extend the employer brand team’s reach across the candidate journey, beyond attraction and discovery.- Serve as a thought leader and educator for other employer brand practitioners round the world and across businesses.- Develop and implement a media test plans to increase learning, optimize performance and maximize marketing investments.- Manage the recruitment marketing media budget.We are open to considering candidates in Seattle, WA or virtual location in the USA. Candidates should be prepared for West Coast (Pacific) work hours.BASIC QUALIFICATIONS- Bachelor’s degree marketing or communications-related field- 5+ years of experience in marketing, communications, branding related rolePREFERRED QUALIFICATIONS- MBA Preferred- Understanding of the digital space – including social media – and how it impacts the job seeker’s recruitment experience- Proven record of driving results and innovation in a marketing-related role- Strong record of utilizing analytical skills to inform program design and development- This position requires exceptional marketing and strategic thinking skills as well as strong cross-functional influencing and communication skills. The ideal candidate should thrive in a fast-paced environment and have a “roll up your sleeves” mentality.- Outstanding influencing, matrix management and partner management skills necessary to build strong relationships- Superior leadership skills and ability to mobilize, drive and direct resources across the organization with and without direct reporting lines- Comfort in an ambiguous, fast-paced and rapidly changing environmentAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

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Not Specified, Pennsylvania Location
Permanent Job Type