Content Writer

Job Description

Optimal’s mission is to help students make informed decisions about their education by providing transparent, data-driven, and user-focused products. We embrace a culture of growth, experimentation, and creativity. Our small and agile team allows all members to exercise great responsibility and freedom, allowing each person to have a measurable impact on our business and experience continual growth.

Note: Optimal was formerly known as SR Education Group until January of 2020, when the company rebranded.

The Position:

Our Content Writer will create content for multiple channels including blogs, articles, product descriptions, and the company website. The Content Writer’s responsibilities include evaluating analytics to adjust content as needed and promoting the company in its various marketing channels. An ideal candidate will have prior experience with developing content, following editorial guidelines when creating content, and keeping abreast of the latest SEO techniques. Selected incumbent will consider content from a holistic standpoint—systems, platforms, and channels—to create a unified user experience. This position will be flexible; hours can vary as needed and work can be done remotely. However, employees must be available during normal business hours (PST) for weekly team meetings, monthly company meetings, when training for new projects, or when otherwise requested by their managers (with notice given). This role will report to a designated Content Manager.

Specific Responsibilities & Key Deliverables:

Support Content Managers and Product Content Managers to execute content initiatives
Conduct in-depth research, including interviews, on industry-related topics in order to develop original content
Write clear, original copy about various education topics, often owning larger content projects from beginning to end
Conduct competitive research to inform your tone and voice
Ensure all content is consistent in terms of style and optimized for search and user experience
Edit and optimize existing content as well as writing from other writers
Contribute to the development of strategies that will increase user engagement
Consistently build and maintain product knowledge for each project/assignment
Active participant of cross-functional team, ensuring all personal deliverables and deadlines are achieved or exceeded

Experience & Competencies Required for Success:

BA/BS Degree
2-5+ years of professional experience in content writing or online content creation/management
Demonstrated writing and editing skills, with a mastery of grammar and tone
Strong strategic thinking, business partnering, and presentation skills
Proficient in taking complex ideas and succinctly summarizing into easily understood content
A good home office set-up and access to reliable internet (or co-working space or other adequate set-up for remote work)
Exceptional organizational skills and attention to detail
Ability to multitask and work independently
Strong communication skills
Comfortable with repetitive tasks
Technically proficient with experience in Microsoft Office
Ability to adapt to & learn new systems/programs quickly
SEO experience a plus
Clear track record of getting things done in timely & efficient manner
Ability to remain flexible, juggle multiple priorities, & change directions as needed
Journalism experienced preferred
Applicants with published work preferred
Writing Sample Required: Please provide a link to your online portfolio or upload writing sample documents with your application.

Title: Content Writer

Position Type: Full-time

Classification: Non-Exempt (32-40 hrs/week)

Pay: $22-$25/hr DOE

Location: Fully remote. Note that this position is for Washington residents only.


Health, dental, and vision for employees and their dependents covered at 100%
Robust life insurance
401k with 3% contribution
Professional Development/Tuition reimbursement program
12 paid holidays in addition to a generous vacation policy, which awards additional time off based on service
Charitable donation matching program & volunteering PTO
Our waterfront office is actually located in downtown, historic Kirkland, WA. Prior to COVID we kept our kitchen fully stocked and had ping pong and pool tables, a growing board game collection, and a troop of quirky office dogs. We are working remotely during COVID but continue to find ways to support one another and connect while working from home and we have opened up the Writer/Editor positions to be fully remote, anywhere in Washington state, even if/when the rest of the office returns. We hope you’ll consider joining us and being a part of our team at Optimal.

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Job Summary

Anywhere Location
Full-time Job Type