Join Our Team at Litera: Where Legal Technology Meets Excellence
Litera has been at the forefront of legal technology innovation for over 25 years, crafting legal software to amplify impact and maximize efficiency. Developed by the best legal minds in the industry, our comprehensive suite of integrated legal tools is both powerful and user-friendly and simplifies the way modern firms manage core legal workflows, secure collaboration, and organize firm knowledge and experience. Every day, we help more than 2.3 million legal professionals focus on their craft. Litera: Less busy work, more of your life’s work.
The Opportunity: Litera is seeking an experienced Customer Marketing Strategist who can connect the dots on customer communications across the organization and ensure customers are interacted with appropriately and with a single brand voice and point of view. This role is equal parts creativity, strategy, and operations: identify key strategies to reach, notify and engage customers and turn them into advocates, while maintaining data and systems integrity, ensuring our lists are always accurate. Initiative-taker and critical thinking skills necessary. Must be able to juggle multiple stakeholders and priorities to build a new process, system, and strategy of engagement.
Key Responsibilities:
Customer Marketing Strategy:
- Develop a ground-up strategy to actively engage our customers on a product, brand, and advocacy level.
- Create systems and operations to actively track high-profile customers, manage customer data in our systems, and ensure customer data accuracy. Connect disparate systems, unify processes, and streamline customer outreach across the company to create a singular view/tracker of who is reaching out to customers, when, and for what
- Research: work with product marketing to understand and analyze customer data to identify customer needs, preferences, and behavior patterns
- Outreach: Collaborate with the customer success team to ensure alignment of marketing efforts with customer onboarding, training, and support initiatives.
- Work across stakeholders (marketing, product, sales, customer support) to streamline all customer-facing communication and events.
Customer Advocacy:
- Roll out a new customer advocacy strategy complete with incentives, incremental growth, and optimization.
- Work with Press Relations and content stakeholders to identify customer spokespeople and influencers.
- Manage customer surprise and delight.
Skills:
- Experience (5+ years) and understanding of customer advocacy strategies and best practices.
- Experience with marketing automation platforms, CRM systems, and data analytics tools.
- Creative thinking and critical thinking skills to develop innovative marketing strategies.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Initiative-taking and purposeful, with a strong diligence.
- Knowledge of customer lifecycle marketing and customer journey mapping.
- Familiarity with customer segmentation and targeting strategies.
- Effective communicator and bridge builder – you have the keen ability to rally stakeholders for challenging projects and get team members on your side.
Qualifications
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field is required.
- Master’s degree in business administration (MBA) or Marketing can be beneficial.
- Several years of experience in marketing, with a focus on customer engagement, loyalty programs, CRM (Customer Relationship Management), or related fields.
- Proven record of developing and executing successful marketing strategies.
- Experience with customer segmentation and targeting.
- Familiarity with analyzing customer behavior and market trends.
