Circuit Stream is a leader in future skills education in areas like augmented reality (AR), virtual reality (VR), game development, game design, software development, product management and other tech training and learning content for adults and teens. We build world-class educational services that focus on making it easier for people and organizations around the world to learn the skills needed to leverage the power of emerging technology.
The Marketing Coordinator optimizes technology, ensures a high data quality, and helps colleagues access data to enable smarter decisions. This role assists in marketing analysis, planning, and coordination of content via social media, web, blog, videos and other channels to support our marketing efforts and ultimately attract more students to enroll in Circuit Stream courses.
Key Responsibilities:
Manage Web Properties
- Manage content updates for the website: publish courses, blogs, landing pages, and workshops
- Add new workshop forms, campaign tagging, and creating zaps in Zapier
- Update workshop dates, creatives, hosts, and instructor names
- Schedule and align email messaging pre and post workshop
- Turn past live events into on-demand workshops
- Coordinate QA testing workshop pages and automations for errors
- Promote new workshops and events by posting in Slack, Facebook, and LinkedIn groups as well as other channels
Marketing Data Stewardship
- Assisting with data transferring, streamlining, and uploading prospect lists from various events
- Maintaining marketing properties in HubSpot and ensuring effective visibility into marketing attribution
- Building smart lists in HubSpot for proper segmentation
- Providing support to team with ad-hoc analysis and underlying data as needed
What We're Looking For
- Proficiency in Excel/Google Sheets
- Previous experience in University studies or internships with Sales or Marketing
- Willingness to learn modern marketing and web automation tools like Zapier
- Experience with Hubspot or other CRM software
- Experience with Wordpress or other web content management systems
- Up to 2 years previous marketing experience (this is a junior level role)
Core Competencies
- Demonstrates cross-cultural agility to communicate with a variety of audiences from different locations, backgrounds or cultures
- Strong customer focus and dedicated to meeting the expectations and requirements of our prospective students
- Results driven, goal-oriented mindset and counted on to exceed goals successfully and very bottom-line oriented
- Builds strong internal relationships and can quickly find common ground and solve problems for the good of all
- Sets and sticks to priorities and spends time and the time of others on what’s important
- Solves problems effectively and uses rigorous logic and methods to solve difficult problems with effective solutions
- Takes ownership of tasks and doesn’t shirk personal responsibility; can be counted on when times are tough
What makes us different makes us stronger. We want our company to be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We’re committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable and free of discrimination and harassment.
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