Market Sales Leader Address:
Permanent
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.
In business for more than 110 years, the company operates 16 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.
The Market Sales Leader (MSL) is responsible for achieving profitable sales growth, people growth, market share growth, customer relationship and brand health, and return objectives by ensuring critical field sales initiatives are developed, managed and executed effectively in the regional marketplace.
The MSL will lead execution of the sales Direct Store Delivery Excellence (DSDE) Playbook throughout the regional marketplace in service of the Frontline Independent Operators with the objective of driving growth of our people and the business.
Use the leadership and sales expertise to deliver world-class sales and merchandising, meeting clients’ critical needs and providing nutritious and delicious baked goods and snacks for all Canadians. Exemplifies the characteristics of Bimbo Canada and its brands and extend those brand values through daily activities and leadership and interactions in the workplace
Establishes team goals and communicate them to help achieve performance targets
Develops core competencies of merchandising and selling for business partners through coaching and consistent performance feedback
Ensure I/Os maintain compliance to Bimbo Canada's SBT and payment due balances policies
Creates an engaged, frontline focused sales culture through consistent prioritization of independent operators’ capabilities, needs and business growth
Leads consistent execution of the DSD Excellence world-class sales practices in the market
Ensures sales growth and profitability by inspiring sales leaders to achieve world-class merchandising and gold standard practices while building customer relationships that align with planned store level growth goals
Provides input and support toward marketing initiatives for the region
Achieves KPIs for territory: revenue, VCM, returns, compliance, store selling and average displays
Utilizes data tools to analyze business and identify store-level opportunities.
Utilizes iPad and sales data on a daily basis to drive effective decisions at store
Shares performance data with store and I/Os
Retail Best Practices:
Consistently following all the steps of store visit and the Golden Path Tour in store
Utilizes DSDE Shelf Best Practice to ensure adherence to brand and store planograms
Utilizes DSDE Display Best Practices to drive optimal sales and world-class merchandising presentation
Creates and acts upon secondary display opportunities within store to meet DSDE Optimal Display Placements
Performance Measures:
Sales vs. Delivery of consistent sales execution plans in a territory
Account development achievement vs. Sales Leader Core Competencies:
Ensures operational capabilities within field sales team
Empowers and involves field sales team
Engages and develops field sales team
Expects ownership and accountability with field sales team
Encourages and recognizes field sales team
Market Sales Leader Specific Competencies:
Guides sales opportunity
Aligns performance for success
Sales Professional Core Competencies:
1-3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environment
Developed effective sales management accountability system
Built commitment and teamwork while maintaining a creative and positive work environment
Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel
We offer training, development, and advancement opportunities within our organization.
Be part of a company that constantly innovates in the food industry. We are one community