White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories, homeware and cute kidswear. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.

Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.

Who you are:

You are a talented writer who can create engaging, funny and original copy to deadline. You understand fashion and fashion terminology, and you’re brimming with ideas on how we can create great content across different channels. You're a team player who thrives in a creative, fast-paced environment.

Primary objective of the job:

Our copywriters are a valuable part of the brand marketing team at White Stuff. You’ll be one of our two UK copywriters, on a fixed-term, maternity leave cover contract for a year. You’ll be the voice of White Stuff, bringing the brand to life through your words.

Your role will be to produce accurate, informed and engaging product and editorial copy across all customer communication channels. You'll master the unique White Stuff tone of voice and be able to carefully sub-edit and proofread. You’ll be full of ideas for content and will be involved in writing editorial features, including interviews. There’s also scope to be involved in photoshoots.

What you’ll be doing:

Writing for all channels of the business, including emails, the website, store materials, social media and print
Working closely with the buying team to create clean, accurate and informed product copy that will increase conversion across womenswear, menswear and kidswear
Researching and writing engaging copy for editorial features
Contributing to campaign concepts, and writing compelling copy that will bring them to life
Understanding, and contributing to the evolution of, the White Stuff tone of voice
Proofreading copy before it goes live
Building editorial features in the CMS
Opportunity to contribute to content shoots, including interviews

What you’ll need:

Experience in similar copywriting role(s), preferably in the fashion industry
Meticulous, efficient copywriting skills, a strong understanding of written English, and the ability to accurately sub and proofread
A creative, funny and versatile writing style to cover product, editorial and marketing/campaign copy
Knowledge of garment construction, textiles and fashion product terminology
An enthusiasm for brainstorming new ideas
Great communication skills, excellent time management and the ability to independently balance multiple tasks and deadlines at any given time
Good understanding of best practice SEO
Experience with a CMS and project management apps (e.g. Asana) an advantage
Good understanding of social media

What we will offer you:

As a copywriter at White Stuff you will be entitled to an array of great benefits, some of which include:

Quarterly/Annual bonus opportunity
Up to 33 days holiday per annum
2 extra (paid!) days off per year to volunteer in the local community
50% discount
Subsidised BUPA Dental Insurance
Healthcare cash plan and Life Assurance
Interest free season ticket loan
Pension Contribution

We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.

White Stuff

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