Nature & Scope of Position

The Marketing Manager is responsible for developing the market and strategies to drive market share growth and profitability in the assigned segment or platform. Specifically, they will develop and execute Strategic Marketing Plans, manage the brand image, create market opportunities, explore and execute new product launches, and drive pricing/promotion excellence. The Market Manager will be responsible for maintaining the relationship between CHS and the vendors included in the portfolio and ensuring the vendors are delighted with their CHS experience. Additionally, they will teach, train, and coach sales representatives on products and initiatives.

Essential Duties and Responsibilities include the following . Other duties may be assigned.

Develop annual Strategic Marketing Plan for existing and new vendors / market segments.
Energetically focus on growing market and channel share while increasing profitability.
Research and analyze market and competitors;
review and understand market and performance data. Recognize market, customer base and customer needs/wants within an ever-changing environment.
Analyze and review data, and solve problems using business intelligence tools.
Work collaboratively with CHS reps and leadership on sales opportunities and issue resolution, spending 10-20% of time in the field with sales team and customers.
Participate in senior staff decisions related to market development
Develop sales tools, promotions, and pricing strategies
Prepare and deliver presentations as required
Lead major RFP and RFQ responses pertaining to portfolio
Identify opportunities for process improvement and best practices to incorporate into the business.
Collaborate with Channel Management, Sales Leaders and internal departments as appropriate

Knowledge, Experience & Education

Bachelor’s Degree in Science or Business, MBA preferred;
and 3 - 5 years of related experience with medical device industry marketing
Previous distribution healthcare business experience considered an asset
Proven team leadership skills are required

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
Ability to write reports, business correspondence, and procedure documents
Ability to effectively present information and respond to questions from groups of managers, clients, and customers
Excellent communication and presentation skills are essential

Technical Skills

To perform this job successfully, an individual should have knowledge of MS Office software. Microsoft Business Central ERP knowledge an asset. BI report tool software experience, preferred.
Knowledge of acute care terminology, procedures and environment

Other Skills and Abilities

Organizational and time management skills
Attendance is an essential job requirement defined as having regular, consistent, reliable, punctual and predictable attendance including the ability to work regular hours and overtime/weekends as required
Ability to work as part of a team, including all related departments/plants or independently as required achieving internal and external customer satisfaction

Canadian Hospital Specialties Limited

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Marketing Manager